About us
A family business since 1963
Trust through quality
We offer high-quality cat food that you can feed with confidence – thanks to recipes based on the latest nutritional science, strictly controlled raw materials and modern production Made in Germany.
Our quality promise
Made in Germany - Guaranteed high-quality ingredients
- Excellent palatability and digestibility
- Meat only from animals fit for human consumption
What we gladly avoid
Animal testing - Soy protein
- Artificial colours, flavours and preservatives
The ingredients make the difference
We know: “The ingredients make the difference.” That’s why we select them with the utmost care together with our nutrition experts and veterinarians. Ingredients and natural vital components that provide real added value for the cat are especially important to us – from supporting the immune system to promoting healthy skin and coat. Sounds interesting? Learn more about our ingredients here.
The holistic approach
Just a balanced diet? That’s not enough for us! We also want to enhance your cat’s well-being and vitality — with a wide variety of holistic, natural ingredients, attention to the origin of raw materials and a fine sense for individual needs. That’s why every portion contains only the best from at least two animal protein sources and a broad spectrum of plant-based ingredients. Everything is precisely balanced and enriched with meaningful vital components. A taste of pure joy for life!
Sustainability
We like leaving our mark! Except when it comes to our ecological footprint. As a company that produces locally and operates nationally and internationally, we are fully aware of the impact of our actions. And because we depend on nature and its resources, our aim is to use them responsibly and protect them. That’s why we give our best every day – from selecting ingredients to manufacturing our products and delivering them to our four-legged fans.
We live responsibility
From raw material selection to the bowl
Why does our food taste so good? Because in addition to fresh, natural ingredients, we use only particularly gentle and environmentally friendly production methods — and afterwards the delicious meal is packaged in material that is as recyclable as possible.